A division of Simon & Schuster, Atria Publishing Group, is teaming up with United Talent Agency to create a new imprint-Keyword Press- that will focus on providing an outlet for social media stars. According to the New York Times, five book deals have already been made with the likes of YouTube personalities Shane Dawson and Justine Ezarik.
The imprint is looking to print six to ten books per year in print and digital formats, and with a wide variety of subjects and tones of voice. While these social personalities have a built-in following, The Times points out that online video stars have not always had success in pointing their fans to a print medium:
"A recent cookbook from the creators of "Epic Meal Time," a YouTube extreme cooking show, is a prominent example. It was published in March by Gallery Books, another division of Simon & Schuster, to ho-hum early results."