Atex launched its new Atex Tablet Publishing Solution, which is designed to help media companies generate greater revenue on digital devices such as Apple's iPad and Samsung's Galaxy tablet. Atex's application allows media companies to build tablet apps that support multiple subscription models and also deliver targeted advertising.
Atex's functionality integrates into existing editorial workflows, eliminating the need to invest in extra staff or third-party platforms to support the tablet production environment.
The Atex Tablet Publishing Solution produces editions with file sizes that are optimized to be delivered over wi-fi or a 3G network. For readers, a smaller file means faster downloads, allowing them to start reading the latest publications as soon as they're available.