Atex Enreach Product Launched to Help Web Publishers Increase Digital Ad Sales

Apr 17, 2013

Atex, a global software provider for media-rich enterprises, announced the launch of Atex Enreach, a product designed to simplify and increase the value of premium advertising through direct sales automation and real-time audience intelligence, insight, and targeting.

Atex Enreach is an audience-selling platform providing web publishers with tools to collect, enrich and segment their audience data, and to sell targeted audience campaigns and ad placements programmatically. Atex Enreach also includes built-in audience inventory forecasting and reservation capabilities. Click-rates, view times, and other engagement details are analyzed in real-time.