Ask.com, formerly known as Ask Jeeves before being bought by InterActive Corp, announced it is reverting to its original name, and has commissioned Tale Of Despereaux maker Framestore to reimagine the original butler character than appeared on the website. The butler first debuted in 1996, in 3D, and was removed in 2005 when bought out by InterActive Corp. The move by Ask.com is in response to research conducted in Birmingham after Ask.co.uk’s October relaunch, which found brand awareness at 72% for the current site, and 83% for the butler. The new Ask Jeeves will o consolidate Ask's focus on natural-language search questions. The company is publishing Jeeves’ supposed "travel diary" from his three years away.