Arkadium announced the release of Asky, an in-article, interactive content solution. Asky lets publishers create custom quizzes and polls that can easily be embedded on their pages. It is the first of several new in-article content solutions Arkadium will introduce this year.
Asky is a self-serve technology. Editorial teams can use it to create custom quizzes and polls in support of their articles. Asky’s content is interactive, highly visual, and easily embedded–complete with publisher branding–on a page. Asky says publishers who use it increase in-article engagement, as well as session duration, retaining users for longer periods.
The product comes with a growing library of more than 200 journalist-written quizzes and polls that can be used out-of-the-box, or customized as needed. These quizzes and polls are guaranteed to be brand-safe, copy-edited to AP style and with rights-cleared images. They are developed by Arkadium’s editorial team.