Are You a Human Broadly Launches Game-Based Verification Service for Brands

Oct 29, 2013

Based on initial results with Ford Fiesta, Chiquita, Xbox, Salvation Army, United Way of Southeastern Michigan, Moosejaw, and Kabam, Are You a Human-- a Detroit start up that specializes in game-based verification systems -- has broadly launched PlayThru a verification ad unit that allows marketers to deliver a brand message while users play a quick game to prove they are, well, human. PlayThru can replace CAPTCHA, a series of distorted characters traditionally used by websites.

Users interact with PlayThru units in a variety of ways such as when registering for a site, commenting on a post or article, resetting passwords, making a purchase, or sharing content. Once the branded game is completed, marketers can deploy a range of call to action options such as launching video, sending users to their sites, or sharing the game in social media.