Apture has received $4.1 million in its first round of funding, led by Clearstone Venture Partners. Apture allows content creators to find and incorporate relevant multimedia items directly into their pages. Publishers can add hover pop-ups on top of normal links. The pop up will pull content from various pre-defined sources (YouTube, Wikipedia, Amazon, Flickr, Hulu, Google Maps), without a user having to leave the page. Basic service is free for bloggers and smaller publishers.