Aprimo and Episerver form Strategic Partnership to Create “Ideation to Experience” Solution

Feb 07, 2019

Aprimo, a provider of technology solutions for content, operations, and performance, announced a strategic alliance with Episerver at the Epi Partner Close-Up event in Stockholm. The partnership brings together Aprimo’s Digital Asset Management (DAM) and Marketing Resource Management (MRM) solutions to Episerver Digital Experience Cloud, which puts commerce, content, and marketing on one screen.

With Aprimo’s DAM and MRM platform, marketers, and creatives can accelerate and simplify the content lifecycle, from idea to creation, to archival. Marketers and merchandisers using Episerver Digital Experience Cloud can leverage approved content located in their Aprimo DAM from the existing Episerver user interface (UI) to deliver scalable and effective, personalized customer experiences. Users of Episerver Commerce, as a stand-alone digital commerce platform or within Episerver Digital Experience Cloud, can also access product content and associated data in the Aprimo DAM to deliver engaging, omnichannel shopping experiences.

With the Aprimo and Episerver platform integration, organizations can empower creatives while finally standardizing marketing, digital, and eCommerce on a single solution--so there’s no more rogue campaigns, delayed projects, or inconsistent experiences that lose customers. Further, the integrated solution offers executive leadership visibility into the upstream process of content creation alongside in-market content performance data for an accurate content return on investment analysis.

Aprimo and Episerver have leveraged their mutual partnerships with Microsoft Corp., to combine their modern SaaS technologies for the integrated solution, enabling it to run on the Microsoft Azure cloud platform, further improving the time-to-value organizations will receive from the integrated solutions and enabling easier management and faster enhancements.

Related Articles

Akeneo PIM 3.0 and new Franklin Product Library launched.
Buyers cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publisher partners.