Aprimo Unveils Platform to Help Marketers Improve Productivity and ROI

Nov 15, 2018


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Aprimo, a provider of marketing operations and digital asset management (DAM) technology, announced new features across its solution platform that offer tighter integrations, provide enhanced insights on content, productivity, and campaigns, and improve overall marketing planning and outcomes.

With the official launch of Aprimo Connect—an extensive integration framework—customers can utilize various tools to connect their Aprimo solutions to common platforms, including these new options:

  • A Low-Code Integration Platform - Aprimos new Low-Code Integration Platform enables access to 200+ integration points, so enterprises can expedite and customize their organizations required integrations.

  • Partner Solutions Now Aprimo-certified partners can identify unmet market integration needs or work with users to define and develop repeatable solutions between one or several of their technology endpoints.

Budget Allocation Streamlines the Planning Process

Marketing budgets stayed essentially flat at 11.2% of revenue—making the planning process more difficult and ad hoc for nearly half of CMOs who lack financial planning skills, according to Gartner, Inc. Aprimos new Budget Allocation provides capabilities that streamline planning processes, including:

  • What-if scenario planning

  • Annual and quarterly budget allocation

  • Regional budgeting and planning

  • Projected ROI

  • Budget approval processes

  • Year over Year budget comparisons

Aprimo Insights Offers Visibility into Operational Data

As CMOs now are more involved in planning, its essential they have visibility into their data to back up their spend requests. With the official launch of Aprimo Insights—the companys bundled analytical capabilities—Aprimo offers new out-of-the-boxdashboards, visualizations and reports, as well as a new services practice that offers Business Intelligence (BI) that will deliver customer-defined modifications or creation of additional interactive reports leveraging BI.

AI Eliminates Manual Work

Additionally, Aprimo says its Artificial Intelligence (AI) enhancements make it easier to tag and reuse content, and appropriately route tasks. The solution eliminates this manual work through the following capabilities:

  • Enhanced speech-to-text transcription

  • Improved video transcription and Optical Character Recognition

  • AI-powered resource allocation recommendations based on skills and availability


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