Aprimo Launches SaaS Version of Digital Asset Management Solution

Aug 31, 2017

Aprimo, a provider of marketing operations technology and digital asset management solutions, announced the full SaaS (Software as a Service) offering of its Digital Asset Management (DAM) software. The company says its cloud-based product will bring all the benefits of SaaS-based operations to give marketers an advantage, including increased innovation, faster implementation, scalability to match business growth, and a significantly lower total cost of ownership.

Added benefits that the cloud provides to the market-leading Digital Asset Management solution, according to Aprimo, include the following:

  • Seamless ecosystem integration through the Aprimo Integration Framework
  • Convergence of Marketing Resource Management (MRM) and DAM
  • Faster access to innovation upgrades
  • Quick time to value without disruption to business
  • World-class security, reliability and scalability backed by Microsoft Azure

Also included in the new SaaS offering is Aprimo Product Content Management. Fully integrated with Aprimo DAM, Aprimo allows global organizations to manage their product information and marketing content in one place to accelerate product launches, streamline content creation, and orchestrate compelling product-driven content experiences in the cloud.