Aprimo Introduces New Capabilities for Content Marketers, Creatives, and Agency Partners

Mar 22, 2018


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Aprimo, a provider of global marketing operations and digital asset management (DAM) technology, announced new capabilities that help content marketers solve the planning and collaboration process challenges they’re faced with. The new capabilities include Aprimo Idea Lab – a new ideation solution that helps content marketing and creative teams ideate in the early stages of the content ideation and planning process. Aprimo Idea Lab is the only ideation solution on the market that connects into the best-of-breed Aprimo platform, which includes workflow management and digital asset management solutions that help content marketers integrate processes and move more seamlessly through the end-to-end content lifecycle.

Idea Lab enables content marketing teams to digitize the content ideation process. The solution provides teams a visual canvas to help marketers quickly create ideas and decide which ones should move into the market with the following capabilities:

  • Idea workspaces to help collect and share early-stage ideas.
  • Dynamic, ad-hoc collaboration capabilities to allow teams to quickly and easily brainstorm new concepts together.
  • Flexible planning and calendar capabilities to easily view when and where ideas can be brought to market.
  • Connect finalized ideas into actionable marketing plans.
  • A single cloud-based solution to manage the entire content lifecycle at scale.

In addition to Idea Lab, Aprimo also announced capabilities for content marketers including Article Editor in its Digital Asset Management product. Article Editor enables content marketers to support text-based content along with rich media content in one single, easy-to-use interface. Content marketing teams can create and edit publishable marketing copy content, store channel-agnostic copy or configure channel-specific templates, and search and insert DAM assets – including images and videos.