Aprimo Announces New Cloud-Based Campaign Management Solution

May 11, 2017


Aprimo, a provider of marketing operations tools, announced the launch of its next-generation campaign management solution, Aprimo Campaign. The solution lets mid to large-sized organizations, marketing service providers, and agencies connect to and manage their customer and prospect databases using the cloud, and extract key customer insights to perform smarter marketing.

The new Aprimo Campaign empowers marketers to directly leverage their own offline or online marketing data sources and orchestrate the distribution of targeted segments across multiple marketing channels in the cloud. With Campaign, marketers gain the following unique benefits:

  • Flexibility: any type of marketing data can be accessed no matter the structure or source – on premise, hosted or in the cloud.
  • Cost-effectiveness: total cost of ownership is significantly reduced thanks to the SaaS deployment model which eliminates IT hardware and infrastructure costs.
  • Ease of maintenance: automatic updates delivered via the Microsoft Azure platform make for reliable, secure and low-maintenance administration.
  • Integration: customers gain seamless access to the full power of the Aprimo platform and other marketing technology providers through the open Integration Framework.