Aprimo Acquires ADAM Software

Mar 21, 2017

Aprimo, a marketing operations provider, announced it has acquired ADAM Software, a global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo’s platform, bringing customers the industry’s first and only marketing operations solution capable of handling both the production and publication of content – a critical process for quickly bringing rich media to market and creating world-class customer experiences at scale.

By combining Aprimo with ADAM’s Smart Content Hub, a marketing professional now has the enhanced ability to transform raw content into smart content and automate the distribution of higher quality assets into the market, while accelerating time-to-market through collaborative annotations and review cycles.

Given that Aprimo and ADAM share similar marketing strategies and an overlapping client base of some of the world’s most prominent brands, this acquisition is a natural segue to creating an unprecedented end-to-end solution built on years of strategic partnership, joint product development and an existing product integration.

(aprimo.com, adamsoftware.net)