Apple Newsstand Increases Sales for Conde Nast

Oct 26, 2011

Condé Nast announced increases in new subscription sales across the nine digital editions it offers on Apple's Newsstand. The iOS 5 Newsstand feature for magazine and newspaper apps has only been live for 2 weeks, and yet Condé Nast reports subscription sales are up 268% and single copy sales are up 142% in comparison with the 8 weeks prior to the Newsstand launch. According to paidContent, the publisher of Glamour, The New Yorker, Vanity Fair, and Wired offers an all-access plan that gives existing print subscribers free access to the digital tablet editions.

The Newsstand section was introduced to iPad users to organize and separate periodical content apps from gaming or social media apps. Hearst has also reported increases in its digital editions across tablets and e-readers. It seems that so far, tablet subscriptions are a consumer-driven business, rather than an ad-driven one. Once tablets become mainstream, publishers expect to rely more on ad sales.