While Tim Cook looks to keep certain Apple practices and traditions in tact, he is also looking to make his own mark on the technology giant, according to Fox News. Speaking at "D: All Things Digital"s Cooks says that as CEO he will be upping Apple's humanitarian efforts around the world and also monitoring the conditions for 700,000 workers in China more closely.
Cook also said the company would continue to be secretive about new devices and advances in technology, as had been the practice of his predecessor Steve Jobs. But he did disclose that the Siri voice-command technology would be much further ahead of where it is now by the time the next iPhone is released. "There's more that it can do, and we have a lot of people working on this," says Cook.