Appboy Launches Open Access and Personalization

Mar 26, 2015


Appboy, a provider of mobile marketing automation, announced the launch of Appboy Open Access, allowing marketers to manage a reciprocal exchange of customer data and campaign analytics with other platforms via API. In addition, it announced the launch of personalization, letting marketers customize any part of a message from subject line to sign-off to reflect any data stored on the user profile and send it across all messaging channels.

Appboy Open Access allows for the export of daily and monthly active users, sessions, revenue and quantity of purchases, custom events, messaging and campaign analytics and user segmentation data. The feature provides custom statistical analysis and advanced reporting on segments, campaign interactions and custom events. Appboy's capabilities provide functionality beyond just customization of subject lines or text selections, to support sending messages in customers' prefered languages, or using key-value pairs to send individualized promotional codes to devices.