AppNexus Mobilizes Anodot’s Autonomous Analytics to Improve Customer Service

Nov 20, 2018

Anodot that AppNexus, a Xandr company, is leveraging Anodot’s Autonomous Analytics platform to detect and resolve business incidents in real-time, alerting customer-facing teams of problems that impact customers’ revenue-generating ads.

AppNexus is a leading internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Its real-time decisioning platform supports core products that enable publishers to maximize yield, and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns.

AppNexus and its customers depend on “viewability” metrics to estimate the value of a given digital ad impression. Ads buried at the bottom of web pages, obscured from view by competing site content, or unloaded due to rapid user navigation have been constant challenges in an ever-shifting digital landscape of rich media content.

Anodot Autonomous Analytics ensures that AppNexus’ viewability measurements continually enhance its customers; digital advertising performance, promoting optimal engagement from end-users.

AppNexus says it generates 250 terabytes of data each day, including 7 million impression events per second that is processed into analytics data and other data sets that it presents to its customers for usage. Anodot enables AppNexus analysts to track and correlate massive volumes of business and IT data in real-time to identify business incidents and investigate root causes immediately.

Anodot uses automated AI and machine learning to help companies all over the world run their business better to achieve more predictable results. Its patented algorithms enable the fastest time to detection and root cause analyses, saving strategic time and energy in determining the scope and source of problems in ways that traditional BI tools and dashboards just can’t deliver.

Related Articles

Contently launches a Customer Advisory Board to foster content marketing community collaboration and fuel customer-driven product advancements.
With Evergage's award-winning customer data platform and UST global's integration services and expertise, retailers can execute cohesive personalization campaigns across online and offline channels.