AppLift Releases Real-Time Industry Benchmark Dashboard On DataLift 360

Nov 07, 2017

AppLift, a mobile ad tech company, announced the launch of a powerful new reporting dashboard on its unified platform, DataLift360. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time. The new reporting dashboard comes shortly after AppLift announced its fraud-fighting suite, Fraud Buster.

AppLift says DataLift360 is the first mobile DSP to offer such a granular, anonymized, real-time and indexed industry benchmarking. By enabling an extensive LTV-reporting tool, and now the industry benchmark dashboard, AppLift's platform provides transparency by highlighting where advertisers may need to improve by bidding higher, adding additional supply sources, or switching to a dynamic performance-based pricing model.

DataLift 360's unified LTV-reporting provides an overview on post-install activity of acquired users. With this, advertisers can now benefit from further granularity on performance KPI benchmarks such as comparing performance on install volume and effective Cost Per Install (eCPI) by vertical or category, region, and operating system (OS). Additionally, the unified platform offers state-of-the-art retargeting features, audience management capabilities, optimization algorithms, and access to all creative formats including Playables.