AppLift Announces Fraud Buster Solution to Reduce Mobile App Install Fraud

Aug 24, 2017

AppLift, a mobile advertising technology company, has expanded its fraud prevention suite with the Fraud Buster, which it says combats app install fraud in real time to ensure higher lifetime value per user and increased return on advertising spending (ROAS). A proactive approach to fraud detection, AppLift's Fraud Buster bypasses the conventional reactive approach, which is only based on historical data analysis. It can be found within AppLift's DataLift 360, a unified platform that provides access to all mobile supply channels. 

AppLift says Fraud Buster goes further than real-time detection and prevention at the install level. While allowing flexibility within the default industry standard threshold, which can be adjusted to advertisers' needs, such as size of app, it allows for a highly-customizable configuration that tailors to the specificities of the advertisers, currently unmatched in the industry. Advertisers can set custom rules based on their app and marketing specificities.

The Fraud Buster was built following more than two years of anti-fraud pattern learnings and statistical modeling, using a combination of machine learning, big data, and human experience. Once activated, Fraud Buster is actively listening to the traffic across all channels of advertisers' campaigns, acting as a shield to detect and prevent fraud in real time.