AnyClip Launches LuminousX, Transforming Publishers Into Content Platforms

Dec 06, 2018

AnyClip, the AI-driven video content data provider, announced the launch of LuminousX, the first end-to-end contextual video content, engagement, and monetization solution. LuminousX enables publishers to face the large technology platforms by enriching any website with an interactive feed of endless ultra-premium and automatically-matched editorial content.

LuminousX transforms any individual web page into an interactive content platform. It draws from millions of clips aggregated from more than 80 of the world's top editorial content producers, with thousands of clips automatically analyzed, categorized, and added to the library every day. Once a user shows intent by reading a specific article, the platform analyzes and enriches the page with an automatic feed of the videos that perfectly match the content. LuminousX then identifies and visualizes the main people, topics, and brands while a video is playing, and allows users to click, engage, and discover an endless feed of relevant clips. By giving users all of the content they want in one place, AnyClip dramatically improves time-on-site.

The LuminousX platform is driven by a patent-pending AI video analysis technology released in March after years of development by a large team of Israeli software engineers. The technology analyzes any video content in real time, produces actionable metadata, and categorizes it according to official Interactive Advertising Bureau (IAB) categories, Brand Safety issues, sentiments, celebrities, and brands.

LuminousX also drives a dramatic increase in publisher revenue. Clips are monetized through in-stream ads. Uniquely, AnyClip shares contextual intelligence with brands, which are increasingly interested in paying a premium CPM for contextually targeted ad placements. The solution also diversifies publisher revenue by allowing users to click on retail opportunities related to brands and products identified by LuminousX.

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