Anvato Raises $2 Million

Dec 16, 2008

Anvato Inc., a provider of content protection and contextual advertising, announced it has raised $2 million of $4 million in Series A funding. This comes on the heels of launching its video identification and monetization service. Anvato uses computer machine vision to analyze videos and does not require meta-tags or watermarks to be embedded inside the videos. The company uses this technology to track copyrighted videos across the internet and control their distribution and monetization from a single point. Using Anvato, publishers can opt in advertising where both publishers and distributors convert a legal liability into profits. Oxantium Ventures, a technology investment firm, was this round's lead investor. Anvato said it will use the funds to launch AdMatch, its video advertising platform that enables video publishers to track and monetize online videos through contextual advertising.