UK-based social reading site, Anobii is now making it possible for users to buy books directly from the site. Already backed by HMV, HarperCollins UK, Penguin UK and Random House UK, Anobii recently signed with 10 publishers to allow its users to buy through the site. By the end of this month, Anobii will be able to sell e-books from participating publishers which include Penguin, Random House and HarperCollins, along with Hachette, Pan Macmillan, Bloomsbury, Canongate, Faber, Wiley and Harlequin UK.
Anobii's American counterpart, Bookish, was announced way back in May with hopes of being launched by the end of the summer. Still, here we are at the end of October with no sign of a Bookish launch. The site--which has the backing of Penguin, Hachette, and Simon & Schuster--may have some lessons to learn from the British Anobii.