Cell phones can be used for a vast array of essential activities--to trade in remote areas, to authenticate drugs, effect social change, or even to apply for a job. This year, the World Summit Awards will debut its first Mobile-specific competition for mobile content. The World Summit Award Mobile is a global initiative to select and promote the world's top mobile content and innovative applications. In cooperation with the United Nations' World Summit on the Information Society (WSIS), it is based on the expertise and network of the World Summit Awards and planned to be held every two years. National pre-selections are carried out in each of the 160 countries participating.
Projects can be submitted in eight categories: m-Business & Commerce, m-Government & Participation, m-Learning & Education, m-Entertainment & Lifestyle, m-Tourism & Culture, m-Media & News, m-Environment & Health, and m-Inclusion & Empowerment. The national selection is either done through direct nomination by the national expert, by a committee, or by a national competition. After that, in October, an international jury will come together to evaluate the submissions on the basis of content and creativity.
A complete list of national experts can be found here. The nominations expert for the United States region is EContent magazine editor Michelle Manafy, who has provided information about how to submit ideas in this wiki. The national pre-selections have already started and the project submissions will continue until September 15th, though it is important that judges be made aware of possible nominations prior to that date. The international winners will be invited to the WSA- mobile Winner's Event on December 6th-8th in Abu Dhabi, the city of key WSA-mobile partner Abu Dhabi Systems & Information Centre