Anametrix for Tableau Debuts

Sep 09, 2014


Anametrix, a cloud-based, real-time marketing analytics platform, launched Anametrix for Tableau, the first to combine multichannel marketing analytics with Tableau. Introduced at the Tableau Conference, the solution gives marketers the ability to unify multichannel data, perform drill-down analytics, and share insights using the full functionality of Tableau.

Anametrix for Tableau is the only solution to combine marketing analytics with Tableau, the industry-leading business intelligence platform, enabling marketers to more easily use data to make decisions and optimize performance across all marketing channels. It automatically consolidates data from dozens of marketing sources into a cloud-based data warehouse, enabling marketers to liberate their data from third-party vendors - including web analytics, email, advertising, social, and mobile platforms. Marketers can then analyze and visualize performance of marketing programs entirely within Tableau Desktop or Tableau Server,