Anametrix, a cloud-based, real-time marketing analytics platform, introduced Anametrix Mobile App, which gives marketers access to up-to-date marketing-analytics data on any tablet or smartphone. Now available for download in iOS, Android and BlackBerry formats, Anametrix Mobile App enables users to visualize, interact with, and share real-time marketing analytics reporting from any tablet or smartphone.
Users can search for any existing reports and filter them by criteria -- campaign, region, product category, channel, department and date -- enabling more meaningful decisions by focusing the scope of the analysis. Mobile app users can also create ad hoc reports by leveraging built-in natural language processing (NLP) capabilities. The reports are automatically refreshed with the most current data, giving users up-to-date marketing performance insights on the go. For added convenience, users can also email reports they've reviewed or filtered directly from their mobile devices, sharing the right data with the right people at the right time.