Anametrix, a cloud-based, real-time marketing analytics platform, introduces Anametrix Social Analytics. This solution aggregates all social-media data in one place and allows marketers to quantify the ROI of this earned media by analyzing and correlating key marketing metrics and comparing it to paid and owned media.
Anametrix Social Analytics provides a unified dashboard where marketers can compare metrics social-media channels. Marketers can view trends on social-media reach and engagement by channel, and explore how changes in reach impact engagement. Marketers can also assess how earned media from social channels influences marketing investments in paid and owned media.
This is available immediately to clients. The Anametrix Social Analytics solution is included as part of the Anametrix marketing analytics platform, which is completely cloud-based.