Analysis Shows 30- to 60-second, Square, Listicle-style Social Videos Most Likely to Go Viral

Jun 27, 2017

Social video creation platform Wochit released a report detailing characteristics common to the most successful social videos created using the company’s cloud-based platform. Based on analysis of over 100 videos made by leading brands on Wochit from Q1 2017 that attained virality (over 1 million views) on Facebook, the findings are intended to help media companies and other content creators maximize the impact of their video creation efforts. This is especially important as the medium’s importance as a driver of digital revenue continues to grow.

Wochit assessed the videos, dubbed #WochitWins, across 25 parameters, finding that factors contributing to virality include:

A previous Wochit survey showed that 75% of publishers are optimistic about their ability to monetize social video this year, with over half (55.5%) focusing on Facebook toward that end. Additionally, most (75.95%) plan on increasing their video production this year in an effort to drive revenue.