Analysis Reveals Steady Increase in Mobile Content Engagement and Top Categories and Methods for Social Sharing

Oct 30, 2014

AddThis announced the results of its Q3 analysis of content engagement on the open web. Highlights from the quarter include insight into the rise of mobile web traffic and the most popular categories for consuming content on mobile devices. Additionally, AddThis has identified the quarter's top 10 services for sharing, the top 10 methods used for sharing content, and the top 10 categories for the most shared content.

Among those sites using AddThis website tools, mobile traffic has steadily increased more than 6% each month since April 2014, providing the company with insight into content engagement actions of more than 743 million unique mobile users. Mobile traffic now accounts for 37% of total online traffic, compared to 33% at the end of June.

When it comes to mobile content, the categories that saw the most engagement, as defined by page views over the quarter were family and parenting, travel, and retail. Specifically, pregnancy related content saw 187% more traffic from mobile. Retail content received 6.3% of mobile traffic and travel content received 6.1% of mobile traffic.

The content categories that dominated on the desktop were finance and education. Specifically, educational content sees 74% more traffic from desktop computers and 64% of traffic to personal finance content occurred on a desktop.