An Examination of Fortune 500 Blog Adoption

Apr 28, 2009

The Fortune 500 are farther along in their adoption of public-facing corporate blogs than previous data has suggested says a new research study, “The Fortune 500 and Blogging: Slow and Steady" conducted by Dr. Nora Ganim Barnes, Ph.D., and Eric Mattson, CEO of Financial Insite Inc. The new report is the outcome of a study of public-facing blogs among the Fortune 500. The study examined the 2008 Fortune 500 list in an attempt to quantify the adoption of social media by identifying those with public-facing blogs. The report shows that while the Fortune 500 companies are adopting social media at a slower rate than other leading businesses, universities and charities, many more of them are blogging than has been previously reported. Key findings include: 81 of the Fortune 500 currently have public-facing blogs, 28 percent of the Fortune 500’s blogs link to Twitter accounts, five of the top ten companies have public blogs: Wal-Mart, Chevron, General Motors, Ford, and Bank of America, 90 percent of the Fortune 500’s blogs have the comments feature enabled, and 10 percent of the Fortune 500’s blogs link to podcasts; 21 percent incorporate video.