Amobee Launches Advanced Brand Safety Technology and Inventory Refund Program

Dec 05, 2017

Amobee, a global digital marketing technology company serving brands and agencies, announced the launch of the Amobee Inventory Accountability Program, its comprehensive brand safety offering that ensures marketers have access to a safe, transparent buying ecosystem with high quality inventory to more effectively reach target consumers.

Amobee’s brand safety and fraud prevention solution leverages an early detection system using advanced technology and partnership integrations to prevent fraud from reaching the Amobee platform and ensures Amobee DSP customers have access to the highest quality programmatic inventory. In addition, Amobee is among the first DSPs to block fraudulent mobile apps as part of the platform-wide offering. Amobee also offers multiple goal optimization, coupling key performance indicators with a built-in viewability algorithm that delivers view rates up to 30% higher than other DSPs and minimizes the time required to adjust campaigns while they’re in-flight.

More than 15 Amobee exchange partners, including OpenX, Telaria, and Index Exchange, have joined the Amobee Inventory Accountability Program and have agreed to extend their own anti-fraud program—preferably through a MRC-accredited vendor—and provide a level of fraud accountability, including issuing refunds, which exposure for brands and agencies alike.

To further protect clients, Amobee is offering a refund program in the event fraud—invalid traffic, bot fraud and/or site fraud—does occur. Following the determination by a MRC-accredited vendor that fraud has occurred, Amobee will refund its tech fees for affected campaigns as well as any media fees Amobee recoups from its supply partners for fraudulent impressions on the affected campaigns.

Amobee is also participating in the IAB Tech Labs ads.txt initiative to help mitigate inventory fraud concerns and allow marketers to focus on creating compelling campaigns that resonate with their target audiences. In support of the ads.txt initiative, Amobee is committed to cleaning the supply chain and blocking unauthorized and counterfeit inventory made available through non-certified sellers in order to promote a safe and transparent buying ecosystem.

Amobee’s global fraud prevention offering includes the following: 

  • Platform-wide fraud blocking in partnership with DoubleVerify to identify and eliminate any bid opportunities that are classified as bot, site or mobile app fraud before reaching the platform
  • Patent-pending diagnostic toolbuilt by Amobee to identify and automatically block suspicious activity created by very short-lived bots
  • Post-Bid Monitoring across 90+ metrics at both high and granular levels
  • Inventory targeting tools that can be applied at the individual campaign level target curated supply, including the ability activate premium publisher deals and guaranteed buys
  • Rigorous brand safety toolsprovide the ability to block fake, inflammatory, objectionable or off-brand content
  • Anti-fraud certification programsincluding Trustworthy Accountability Group for both piracy and fraud
  • Participation in industry initiativesincluding the IAB Tech Labs ads.txt program to identify and block unauthorized and counterfeit inventory made available through various sellers of supply