Amobee Expands Cross Channel Video Offering With Twitter Pre-Roll

Jun 07, 2016

Amobee, a marketing technology company, announced it is on the market with Twitter pre-roll, Twitter's new expanded VAST compliant video offering that connects brands with audiences across premium publishers using video ad messages in a live digital environment. Amobee's cross channel, cross device digital marketing solutions are used by leading brands including Allstate, Airbnb, and the NBA.

The addition of Twitter's pre-roll premium video offering further expands Amobee's existing suite of digital video solutions across social and programmatic channels, including desktop, mobile and connected TV.

By leveraging Amobee Brand Intelligence technology--which it says analyzes over 60 billion digital content engagements per day across web, video, mobile and social--advertisers are able to deliver targeted, relevant, and captivating digital video experiences across all channels. Targeting with

Amobee's video solutions enable marketers to use creative assets from non-social video campaigns with :15, :30, or custom video length options, to ensure premium video placements in high-quality live content with the ability to target audiences by: Twitter Content Categories, Amobee Brand Intelligence insights, age, gender, language, location, devices, platforms and carriers. Marketers are also able to extend the reach of their video-based campaigns by leveraging solutions across all social platforms, desktop and mobile, including cookie-less devices.