America Online, Inc. has announced that is has signed a definitive agreement to acquire Weblogs, Inc. of Santa Monica, CA and New York, NY. The financial terms of the deal were not disclosed. Weblogs, Inc. is a privately-held, venture-backed company, which operates a media network of 85 blogging sites covering a range of subject matters. The company features more than 100 independent, freelance expert bloggers producing over 1,000 blog postings weekly.
Weblogs will become a wholly-owned, stand-alone subsidiary of AOL. It will operate with full editorial control and independence. AOL members and visitors to AOL.com will be provided with access to Weblogs' content in a number of areas. Links to Weblogs' 85 blogs will be embedded and integrated across the AOL service, such as the Personal Finance Channel, the Autos Channel, the Travel Channel, the Games Channel, the Television Channel, and at AOL News--among others. Weblogs content will also be integrated within AOL, Inc.'s network of properties, such as Moviefone, AOL Music and Netscape. On AOL.com, visitors will be able to connect to Weblogs via the 'LiveWeb' and 'People Connection' links on the homepage.