Amazon announced a licensing agreement with Viacom, Inc. that will add "thousands" of TV episodes from MTV Networks, Comedy Central, Nickelodeon, TV Land, Spike, VH1, BET, and CMT to Amazon's Prime Instant Video service, available for instant streaming. The deal will ramp up the service's offering to more than 15,000 videos.
Amazon has also signed similar deals with CBS Corp.; News Corp.'s Fox; NBCUniversal, Inc.; Sony Corp.; Time Warner, Inc.'s Warner Bros.; and Walt Disney Co., among others. Amazon's Prime Instant Video is currently a part of the Amazon Prime program, which provides members with unlimited, free two-day shipping and other benefits for $79 per year.
There are rumors that Amazon intends to launch its own standalone subscription service, rivaling Netflix. Google and Verizon are also expected to launch their own online video streaming services in the coming months.