Amazon Prime Subscribers More Likely To Use Netflix

Apr 08, 2015

Americans are more likely to subscribe to Amazon Prime for free two-day shipping than for Prime Instant Video. Additionally, in the U.S. when they do subscribe, people are more likely to use Netflix than Prime Instant Video, according to global intelligence firm Strategy Analytics. In fact, nearly two-thirds (63%) of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video.

Less than half (44%) of Amazon Prime subscribers in the U.S. use Prime Instant Video at least once a week, compared to 55% in Germany and 54% in the U.K. Strategy Analytics research shows that among online U.S. adults not currently subscribing to Amazon Prime, 12% are ‘somewhat likely' to subscribe in the next year, while 4% are ‘very likely.' The main reason people won't subscribe (cited by 53% of respondents) is the price is too high.

The Survey, part of an internally funded Strategy Analytics Consumer Metrix survey, was fielded to internet users between 18-74 years-olds in the U.S., the U.K., Germany, and France in Q4 2014 (November/December 2014). Nearly 5,000 responses were received. The margin of error is +/- 5%.