Amazon announced that app developers are now able to submit apps for distribution this summer to European markets. App developers have been reporting strong monetization, according to Amazon, so the natural next step is to expand the market and broaden Amazon's customer base. The company believes opening up the portal is the way to do that.
Developers have the ability to select which countries they would like their apps sold in as well as set prices. Amazon believes this will not only be a great boon for current developers selling apps through Amazon, but will also be a way to lure other developers into the fold by offering such a wide reach. Amazon also has future plans to open the app portal to world markets.