Amazon Launches New A/B Testing Capability for App Developers

Dec 06, 2012

Amazon announced the beta launch of a new, free A/B Testing capability for Kindle Fire developers. Developers can now test simultaneous treatments of their apps, receive data about what's worked best, and quickly adjust their apps to take advantage of this customer learning. Starting today, developers can download the A/B Testing beta SDK at:

A/B Testing is free to all developers and is the latest in a series of new services and tools that make it even possible for developers to build their mobile and tablet apps quickly, integrate features to make more money, and distribute their apps through the Amazon Appstore for Android and on the growing family of Kindle Fire devices.