Amazon Introduces Two New Aggressively Priced Kindle eReaders

Jul 29, 2010


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Amazon.com has introduce its new generation of Kindle, which feature a new electronic-ink screen, a 21 percent smaller body while still keeping the same 6-inch-size reading area, and a 15 percent lighter weight at just 8.7 ounces than the previous generation. Amazon says the new Kindle also offers 20 percent faster page turns, up to one month of battery life, double the storage to 3,500 books, built-in Wi-Fi, a graphite color option and more-all for $189, and still with free 3G wireless-which do not require annual service contracts. Also today, Amazon introduced a new addition to its family of portable reading devices-Kindle Wi-Fi, which will be priced at $139.The units are available for order and will reportedly ship to more than 140 countries and 30 territories beginning August 27.

The U.S. Kindle Store currently boasts more than 630,000 books as well as over 1.8 million free, out-of-copyright, pre-1923 books. With Kindle, users buy books once and can read them on a variety of devices-on Kindle, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry, and Android-based devices. Amazon's Whispersync technology syncs the reader's place across devices, so they can pick up where you left off. Kindle also provides "Worry-Free Archive," so that books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon where they can be re-downloaded wirelessly for free. With Kindle books, users can share passages via built-in Twitter and Facebook integration. The new Kindle uses an improved built-in PDF reader with new dictionary lookup, notes and highlights, and support for password protected PDFs. IT also includes an experimental WebKit-based browser, which provides a new "article mode" feature that simplifies web pages to just the main text-based content for easier reading, as well as a new Voice Guide so that the Kindle can read outloud.
(www.amazon.com/kindle3G, www.amazon.com/kindleWi-Fi)