Amazon announced a new program for Kindle in the US and UK: Kindle Countdown Deals. Kindle Countdown Deals provide readers with limited-time promotional discounts on Kindle-exclusive books. Customers will be able to see the regular price and the promotional price on the book's detail page, as well as a countdown clock telling them how much time is left at the promotional price.
Deals available today include Stop the Wedding! by Stephanie Bond, Whiskey Sour by J.A. Konrath, and The Millionaire Mind by Thomas Stanley. Authors and publishers determine the length of the Kindle Countdown Deals promotion and the level of discount. KDP Select authors now have more choices for running promotions. Each 90-day term, they can schedule one Kindle Countdown Deals promotion per available marketplace, or use up to five free promotion days.