Amazon Introduces Fire Smartphone

Jun 18, 2014

Article ImageAmazon unveiled Fire, the first smartphone designed by Amazon. Fire has Dynamic Perspective and Firefly, two new technologies that allow you to see and interact with the world through a whole new lens. Dynamic Perspective uses a sensor system to respond to the way you hold, view, and move Fire. Firefly recognizes things in the real world--web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets you take action in seconds--all with the press of the Firefly button.

Dynamic Perspective uses four ultra-low power specialized cameras and four infrared LEDs built into the front face of Fire, a dedicated custom processor, sophisticated real-time computer vision algorithms, and a new high-performing and power-efficient graphics rendering engine. Dynamic Perspective features include one-handed gestures such as auto-scroll, tilt, swivel and peek. Dynamic Perspective enables a new class of apps and games that are more immersive, and make it quicker and easier for the user to access information. Stay productive with real-time updates and take action right from the home screen--triage email, find recent photos, access most visited websites, return missed calls, view appointments, and more. Developers can customize the contents of dynamic apps. For example, USA TODAY shows headlines most relevant to a customer's interest--someone who frequents football in the Sports section will see those related headlines appear in the carousel.

Amazon is also introducing the Dynamic Perspective SDK that enables developers to build new experiences with this technology.

Firefly combines Amazon's deep catalog of physical and digital content with multiple image, text and audio recognition technologies to quickly identify web and email addresses, phone numbers, QR and bar codes, plus over 100 million items, including movies, TV episodes, songs, and products. Simply press and hold the dedicated Firefly button to discover helpful information and take action in seconds.

Fire also integrates Amazon's vast digital ecosystem for instant access to over 33 million songs, apps, games, movies, TV shows, books, audiobooks, and magazines. Plus, Prime members get unlimited streaming of tens of thousands of movies and TV episodes at no additional cost with Prime Instant Video, over 500,000 books to borrow with the Kindle Owners' Lending Library, and the all-new Prime Music--unlimited streaming and download of more than a million songs and hundreds of expert-programmed playlists--all at no additional cost.

Fire deeply integrates Amazon exclusive services:

  • Mayday is now available over 3G and 4G, in addition to Wi-Fi--simply hit the Mayday button in quick actions and an Amazon expert will appear via live video to co-pilot you through any feature on the device.
  • ASAP (Advanced Streaming and Prediction) predicts which movies and TV episodes you'll want to watch and prepares them for instant playback before you even hit play.
  • X-Ray helps you get more from books, music, movies, and TV shows.
  • Second Screen lets you fling TV shows and movies from Fire phone to your Fire TV, PlayStation or any other Miracast-enabled device.
  • Free unlimited cloud storage of photos taken with Fire.

Fire with 32GB is available for $199 with a two-year contract--that's an extra 16GB of memory for the same price as many other premium smartphones.