Amazon Catches Flak For Mutual Promotion Agreements

Jun 30, 2011

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According to a report in the New York Observer, digital retail giant is coming under scrutiny by some in the publishing world for a system by which it offers extra promotion as an incentive for published authors to provide review blurbs for books on its Amazon Publishing imprint.

According to the Observer, New York-based literary agent Elyse Cheney was contacted by Amazon with an inquiry about whether an author managed by Cheney would be willing to contribute a review blurb to a work published by Amazon. Amazon indicated that the review would be heavily promoted.