Alterian to Acquire Intrepid

Sep 02, 2010

Alterian, a developer of customer engagement technology and solutions, announced the acquisition of Intrepid, an international market research and social media analytics consultant firm. Intrepid is a consulting business with a heavy focus on insights from social media data, which allows social media to be integrated as a core element of mainstream marketing. According to Alterian, the acquisition of Intrepid will allow Alterian to expand its support for clients and partners in the field of social media marketing.

Alterian enables organizations to create relevant, effective, and engaging experiences with their customers and prospects through a mix of different marketing channels, both traditional and new media.