Alterian Gets Social With Techrigy Acquisition

Jul 17, 2009

Alterian, an international integrated marketing platform provider, acquired Techrigy, Inc., a developer of social media monitoring and analytics software. Alterian's existing technology portfolio will be augmented by Techrigy's social media monitoring and analytics solution, giving marketers the ability to utilize social media dialog with consumers to make informed decisions about their marketing programs, whether online or offline, and create a more in-depth profile of their existing and potential customers. The acquisition follows a successful year for Alterian, with a 73% increase in revenue reported for the financial year to March 31.