Introduces Original Cooking How-To Shows on Web

Aug 25, 2011, a Reader's Digest Association digital food brand, announced the launch of eight new original web shows premiering across web channels this fall. Allrecipes already maintains a collection of food videos, including Food Wishes, a YouTube collection of how-to food videos, and What's Cooking, the recipient of six Telly Awards.

The original, direct-to-web shows aim to deliver both entertainment and education, inspiring viewers to remain engaged as they watch. How-to cooking instructions, grocery shopping habits, and cooking techniques will be addressed in the videos, which will also provide sponsorship opportunities for brands and integration opportunities for those that want to connect with a target audience at the instructional stage of cooking.