Online video marketing company Alloy Digital announced the acquisition of Clevver Media. Clevver Media is one of YouTube's largest content providers and says it has more subscribers than any other channel on the video site. This is the latest acquisition for Alloy which acquired a number of other media and talent companies over the past year.
With this acquisition, Alloy Digital is looking to broaden its reach into the 12-34 demographic as Clevver has the most YouTube subscribers in that age range. Alloy is looking to make more acquisitions of youth orientated companies in the future.