The Alliance for Audited Media is launching AAM Quality Certification, a new holistic approach to verifying digital publishers. The program is designed to provide advertisers with more digital assurance and help premium publishers differentiate themselves based on quality.
The Association of National Advertisers is backing AAM Quality Certification for publishers. The AAM Quality Certification program is focused on minimizing digital advertising fraud by linking advertisers with Quality Certified publishers. The process verifies publishers' business processes, website analytics, and website audiences. The verification of these three components is necessary to ensure that a publisher’s commitment to quality runs throughout their entire operation.
More than 50 publisher websites, including major local, national and international news sources, have been part of the development process for AAM Quality Certification over the past six months. AAM continues to monitor their traffic and expects to issue the first official certifications later this year. This group is also expected to be the first included in the AAM Quality Certified whitelist that will be used by advertisers and their agencies in direct buys, private networks and open exchanges.