A new travel website called Skift has launched and founder Rafat Ali believes it will bring together a fractured world of travel sites. According to paidContent - which was originally founded by Ali - the site aims to give users a place to read about the different facets of travel, including air travel, cruises, hotel information, and rentals. It will also include stories on the travel industry, covering mergers and acquisitions, and startups.
Ali says that Skift will be geared toward both consumers and industry professionals. According to Wired, Ali said "with the American Airlines bankruptcy, business travelers want to know how it affects their travel miles - that's the type of reporting we will offer."
It will look to make money off advertising with the goal to launch subscription-based services and tools in the future. To date, the website has raised $500,000 in funding. The site is up now.