Alexa.com Launches Alexa Agency Plan

Apr 12, 2018


BEST PRACTICES SERIES

Alexa.com, a source of competitor and audience insights, announced the launch of the Alexa Agency Plan. The new plan will assist agencies with attracting key audiences for their clients and accelerating their growth. As a result, the plan is instrumental in helping agencies win new business, keep their project pipeline full, and reduce revenue fluctuations.

The Alexa Agency Plan is designed for small to mid-sized agencies offering SEO, SEM, and content marketing services who are challenged by the burden of continually demonstrating their impact on clients’ business growth. The new plan provides these agencies with holistic and actionable intelligence about clients’ popularity, traffic sources, audience interests, keywords, and backlinks – including side-by-side comparisons with clients’ competitors across all metrics. Strategic opportunities are instantly revealed, arming the agency with programs that help drive their clients’ business performance.

Access to this data can dramatically expedite the research process for agencies, eliminating the many hours of data collection and analysis otherwise required to establish knowledge of a client’s industry, competitors, and audience.

Among the features in the Alexa Agency Plan:

  • Portfolio management and tracking.Agencies can view all client projects through one dashboard and quickly spot – and respond to – any negative trends or issues.
  • Site audits.Twice monthly site audits for all clients enable agencies to monitor and address any issues impacting SEO.
  • Keyword tools. The plan reveals potential undiscovered methods for growing clients’ traffic through content marketing, SEO, and PPC. Agencies can also quickly find valuable new topics and keywords based on competitive research.
  • People management.Agencies can easily assign team members to projects and collaborate on research.