Akoonu Extends Platform Capabilities

May 12, 2016

Akoonu, Inc., a strategic marketing platform for account-based marketing and selling, announced the expansion of its integration capabilities and Content Planning module. Akoonu says its expanded MA and CRM integrations and new content inventory and mapping features, coupled with its existing capabilities for buyer-centric marketing, empower B2B marketers to understand, attract, and engage all the people involved in making a buying decision in an account so they can effectively execute their ABM strategy.

Akoonu's configurable frameworks, data and systems integrations, workflows, and collaboration features enable B2B marketers to develop in-depth buyers' journey maps and buyer personas, and then leverage these elements to develop targeted messages and strategic content plans. Akoonu says its integrations with MA and CRM systems such as Pardot and Salesforce ensure everyone across Marketing and Sales knows how to effectively engage with each contact (persona) in an account. New features and benefits include:

  • Marketing Automation Integration to enable persona-based segmentation, nurturing, and campaigns
  • Salesforce Integration to drive more targeted, higher quality Sales interactions
  • Browser plug-in for quick, easy access to buyer insights and mapped content

Akoonu's Content Planning module enables B2B marketers to leverage personas, journey maps, and messaging to inform the planning and development of content and sales enablement. The module's new capabilities allow marketers to also automatically inventory all content assets into a single view, and map all content by persona, journey stage, and more.