Akoonu Adds Content Planning to its Platform for Strategic Marketing

Feb 16, 2016


Akoonu, Inc. announced that it has expanded its strategic marketing platform to include a Content Planning module, which provides collaborative features, frameworks, and workflows enabling B2B marketers to develop strategic content plans from ideation through descriptive briefs. Through integration with the Akoonu Audience and Brand modules, the Content Planning module helps guide marketers to create buyer-centric content plans balanced to address purchaser needs across all personas and journey stages, giving Marketing and Sales the content coverage they need to engage and nurture all buyers throughout the entire funnel.

Akoonu says it enables strategic content planning by tying audience understanding into the content planning process. Akoonu empowers marketers to develop in-depth journey maps and personas through qualitative and quantitative data, to collaboratively enhance brand messaging, and to develop targeted messages by persona and journey stage. Its Content Planning module integrates with these data-driven buyer insights and corresponding targeted messaging to inform the planning and development of high quality content and sales enablement.  

Features within the Akoonu Content Planning module include:

  • Content Ideas: Add content ideas and define them with a summary and/or attached documents.
  • Mindmap: Brainstorm your content idea from inception by creating a visual map that can be automatically translated into an outline.
  • Idea Mapping: For each content idea being considered for promotion, tag the relevant business objectives, audience focus, themes, campaigns, lines of business, journey stages, journey stage needs, and personas.
  • Candidates: Promote content ideas that you're considering creating to candidate status for review by others.
  • Candidate Voting: Vote on candidates to assess their priority for promotion to completed briefs. All portal users can vote, which can include any number of people from any part of the organization.
  • Briefs: Promote winning candidates to briefs and leverage a framework that includes keywords, goals and cost, usage plan, targeted messages, production details, and outline to create detailed content briefs that fully inform the writer and enable you to track your content planning over time.
  • Themes and Audience Focus: Identify and define the themes and group within your total audience that will guide your content planning for a specified time period.
  • Portal: Publish journey maps, buyer personas, brand standards, and content plan to the online portal, where users can access, share, and comment on each of these elements in real-time.