Affinity Closes $26.5 Million Series B Financing to Continue Building its Next-Generation Relationship Intelligence Platform

Feb 14, 2019

Affinity, a relationship intelligence platform, announced that it has raised $26.5 million in Series B funding to support its mission of building a platform that structures the world’s communication data to harness the power of professional relationships. The round was led by Advance Venture Partners and Sway Ventures, with participation from MassMutual Ventures, Pear Ventures, and angel investors including SuccessFactors founder and former CEO Lars Dalgaard. The company has now raised a total of $40.5 million.

The largest relationship-driven industries in the world – including financial services, real estate, and technology – use universal tools such as email and calendars, creating trillions of data bytes every day. These communication streams contain much of the world's relationship information, defining who we know, how we know them, what organizations we are connected to, and so on. However, this data often sits unused and unstructured in disparate data silos, and there is no universal platform absorbing, synthesizing, and unifying this immense dataset to create value in seamless and intuitive ways.

Affinity’s patented technology structures and analyzes millions of data points across emails, calendars, and third-party sources to offer users the tools they need to automatically manage their most valuable relationships, prioritize the most important connections, and discover untapped opportunities in their network. Affinity uses artificial intelligence and natural language processing to analyze relationship strength and illuminate the best paths to warm introductions, enabling users to identify the people in their network who are best suited to make a specific referral. Users also gain a holistic view of their relationships and can track all of their communications in a centralized, automatically updated database without any of the manual data entry required by today’s CRM solutions.

Affinity has experienced success in a variety of relationship-driven industries and currently helps users manage relationships across 20 million people and 5 million organizations. The platform has identified 3 million warm introductions in its users’ networks and auto-populated over 300 million data fields with relevant content.

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